Produce Company

Producer to Plate Series – Part 1

Produce Company

I’m starting this Producer to plate series with my favourite supplier at Auckland’s Waitakere Estate, they are by far the best vegetable (and other things) supplier I have worked with and possibly overall the best supplier. The chances are if you go to fine dining restaurants they are supplying at least the fresh produce. I caught up with John who answered a few questions about what he does and what the company is all about.

Q. Can I have a brief description of your business and what you do?

A. Food distribution to the food service.

Q. What motivated you or what reasons were behind you starting this business?

A. We went to a business broker looking for a business and were shown several business before this one, we liked the fact that it was food and had the opportunity to grow, our advises also said it could have legs, we have always felt if we can do it better than everyone in a small industry we could make it work

Q. What inspires you to continue producing?

A. Feeding the family, love of growing something positive, working with go people and clients in an extremely fast paced industry you never clock watch in this game

Q. What is your favourite season and why?

A. Autumn because the surf pumps, in our business all seasons because it is always changing

Q. What is your number 1 favourite vegetable or fruit?

A. Swede

Q. What’s big in fruit and veg next?

A. For us we are in the process of working under a new strategy with our clients "what can we do to make you more profitable"  better technology,  larger product range, closer communication,  improving on mistakes kind of like all the management theorists and theories  Frederick Taylor, Kaizan, K.P.I's and real grunt work to combine a great future

Q. Could you survive as a vegetarian!?

A. No


There is also this from their website which I think sums up what makes them as good as they are.

“We're committed to being the best. We link carefully prepared quality produce from the farm, plant and garden with outstanding businesses throughout Auckland and the upper North Island. And we’ve been doing it successfully for over 15 years.

We're committed to our customers. At 3am six-days-a-week you'll find us in the produce markets. Testing and selecting only the freshest and highest quality produce. We pride ourselves on our extensive range meaning we cater to all products for the kitchen… like fish, meat, cheese, sauces, condiments and pastries. We choose only the finest in terms of quality, service and innovation.”

If you are interested in knowing more about the company they also have their own brand new and vibrant website at and remember when you’re chewing on those amazing micro leaves, baby vegetables or perhaps some wild boar then do think it had to come from somewhere.